Version: May 2025
Effective: Upon use of https://app.vell.ai

1. Introduction

These Terms and Conditions (“Terms”) govern your access to and use of https://app.vell.ai (the “Platform”), operated by Vell LLC, a company registered in the United States. By using the Platform, you agree to be bound by these Terms. If you do not agree, please do not use the Platform.

2. Scope of Use

Vell provides tools that allow users to generate, revise, and optimize product listing content for cloud marketplaces such as AWS Marketplace, Azure Marketplace, and Google Cloud Marketplace.

You agree to use the Platform only for lawful purposes, including:

  • Generating and managing your own company’s marketplace listings

  • Uploading content that complies with applicable laws and intellectual property rights

  • Interacting with AI tools to create descriptions, prompts, or visual suggestions

You may not:

  • Use the platform to generate misleading, illegal, or defamatory content

  • Attempt to reverse-engineer, copy, or resell the AI outputs for commercial use without permission

  • Interfere with or abuse the system, including through excessive automation, scraping, or API misuse

3. Account & Access

You must register for an account to use the Platform. You are responsible for maintaining the confidentiality of your credentials and any activity associated with your account. We reserve the right to suspend or terminate access for accounts found in violation of these Terms.

4. Ownership of Content

You retain all rights to the content you input into the system, including descriptions, metadata, and uploaded documents.

You also retain rights to the AI-generated content we produce for your account, including product summaries, visuals, and listings — subject to the following:

  • Vell grants you a perpetual, royalty-free license to use all generated content within your business.

  • Vell retains the right to store generated content for the purpose of improving service and enabling future revisions (within your tenant scope).

  • No content is shared with or used to train models for other tenants or users.

5. Use of AI Services

The Platform incorporates AI services such as Amazon Bedrock, including models like Claude and Titan, to generate text-based and visual content.

By using these features, you agree to the following:

  • AI-generated content is created on demand and not reused across tenants.

  • Outputs are not guaranteed to be accurate, lawful, or appropriate for your intended use.

  • You are responsible for reviewing and validating all AI-generated content before using it in public-facing contexts, including Marketplace listings.

  • You may opt out of AI-generated features where applicable, though this may limit the functionality of the Platform.

Some features may involve Retrieval-Augmented Generation (RAG), which stores your inputs (e.g., listing data, product briefs) to enable more accurate future responses within your account only.

6. Fair Use & Rate Limits

To ensure system integrity and fair access, Vell may impose usage caps or rate limits on:

  • Number of AI generations per day

  • Frequency of content refresh cycles

  • API call volume (if applicable)

We reserve the right to monitor usage and suspend accounts exhibiting abuse, excessive automation, or behavior that degrades platform performance for others.

7. Modifications to the Platform

We may modify or discontinue portions of the Platform at any time, with or without prior notice. This includes:

  • Adjusting pricing or billing models

  • Adding or removing features

  • Migrating infrastructure providers

In the event of major changes, we will notify users via email or in-app notifications.

8. Termination

We reserve the right to terminate or suspend access to the Platform at our discretion, especially if:

  • You breach these Terms

  • You use the service for unlawful or unauthorized purposes

  • Your activity poses security or reputational risks to Vell

Upon termination, your access to the Platform will be disabled. Data deletion requests will be honored in accordance with our Privacy Policy.

9. Limitation of Liability

To the fullest extent permitted by law:

  • Vell LLC shall not be liable for any indirect, incidental, special, or consequential damages arising out of or related to your use of the Platform.

  • We do not guarantee the accuracy, fitness, or legality of any AI-generated content.

  • Your use of outputs is at your own discretion and risk.

Total liability under these Terms shall not exceed the amount paid by you to Vell in the twelve (12) months prior to the claim.

10. Governing Law

These Terms are governed by the laws of the State of Delaware, USA. Users in the European Economic Area are protected under GDPR, and these Terms should be interpreted in compliance with applicable EU law.

11. Contact

For any questions about these Terms or acceptable use of the Platform, contact:

Vell LLC
legal@vell.ai


1525 US Highway 380 STE 209
FRISCO, TX 75033, USA

12. Updates

These Terms may be updated from time to time. When we do, we’ll revise the version date at the top of this page and notify users of material changes. Continued use of the Platform constitutes acceptance of the updated Terms.